Sweed spotted: Djerf Avenue x Sofia Richie Grainge

We are proud to be the official partner for our Sweed friend Matilda Djerf’s party in Beverly Hills for the launch of Djerf Avenue x Sofia Richie Grainge collab.  Among the group of guests were Amanda Steele, Tezza Barton, Jordan Santos, Kennedy Crichlow, Anastazia Dupee, Cass Dimicco, Dianna Cohen, Natalie Downey, Sabrina Quesada and many more.

The party was an absolute dream and we loved to gift the guests all our favorite Sweed products. To be continued…

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

The stars of the night - Matilda Djerf & Sofia Richie Grainge.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty
Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty
 The location was an absolute dream!
Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

Matilda Djerf and Gabriella Elio.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

The dreamy gift room full of Sweed products & Djerf Avenue x Sofia Richie Grainge.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty Miracle Powder

Matilda’s fave Miracle Powder for everyone.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

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Makeup Class in NY

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

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