2024 Wrap Up In Amsterdam

As the final event of the year, I couldn’t have asked for a more perfect way to wrap up 2024. We gathered at the beautiful Pulitzer Hotel in Amsterdam for a wonderful lunch. It was the perfect moment to reflect on the incredible year we’ve had at Sweed and to express my gratitude to all of you who are a part of this journey.

I am so thankful to everyone who joined us — your presence made this event extra special. Wishing you all a wonderful holiday season and I can’t wait to see what 2025 brings for us!

Warmest wishes,
Gabriella Elio

Linda Tol, Jolie Lot, Nicole Ballardini & Gabriella
Naïma Bremer & Angela Onuoha
Gabriella talking about Sweeds journey
Gabriella, Jaqueline Hoogendijk & Isabeau Ottevanger
Beautiful Caylin
Debbie Zwiers & our Marketing Coordinator Izabella
Quinty Trustfull & Maureen Powel
Wout Philippo, Candle Siërra & Giorgina Juanita
Fleur Dijkstra
Viviënne De Rop, Naïma Bremer & Gabriella
Early christmas spirit 
Hajar & Nisrina Sbia
Florance Snellers & Dominique Samuel
Candle Ravelle Siërra
 Hazjar from The IT Agency, Anna Noëlle Kaffé & Janine Kho
Annelijn Sinjorgo & Billie Rose
Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

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Makeup Class in NY

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

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