Sweed x Lydia Millen

We recently celebrated our Sweed x Lydia Millen launch at Space NK in LondonLydia is a loyal Sweed friend and has used our products for years. The collaboration came to life organically when I asked if Lydia would like to create a lip collection, which transformed into The Eternal Bloom edit.
Thank you to everyone who came, it was an incredible turn out with top journalists, influencers and makeup artists. I’m beyond grateful for your continuous support.
Love, 
Gabriella, the Founder




Lily Pebbles, Emma Guns & Emily English.
Lydia Millen & Gabriella Elio.


Alex Collins.


Jo Good, Nadine Baggott & Gabriella Elio.
Paula Sutton & Josephine Jusderose.
At Space NK in London.


Gabriella Elio & Yasmine Zweegers.
Lauren Wigley, Charlotte-Belle Tobin & Vanese Maddix.


Anna Lingus & Lydia Millen.


Yasmin Salmon, Gemma Peace & Georgia Rose.

Kate Hutchins & Laura Blair.
Lydia Millen, Mira Parmar & Gabriella Elio.
Katy Jane & Willis Galbraith.
Gabriella Elio & Alessandra Steinherr.
Famida Pathan, Jackie Tyson & Alexis Day.

Shop the full collection here.

Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

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Makeup Class in NY

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

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