The Ultimate Lash Routine

Simple routines and habits to ensure long lush lashes this year.

1. NEVER SLEEP WITH MAKEUP ON

Always remove your makeup before bed to let your lashes rest overnight.

2. BOOST YOUR LASHES

Apply our Eyelash Growth Serum every night before going to bed to promote longer and fuller lashes with a beautiful lift and gloss-effect. Ingredients like peptides, keratin and pumpkin seed oil works its magic while you are asleep.

3. WATERPROOF OR WATER RESISTANT?

Waterproof mascara is tough to remove and dries out your lashes, which can lead to lash damage over time. We offer water resistant mascaras - they stay thru tears, sweat and rain, yet are easy to wash off at night.

4. SLEEP MASK = NO GO

Using a sleep mask can be harmful to your lashes. When the mask rubs against your eyes, it can cause friction and disrupting your natural lash growth and effect the shape negatively.

5. REPLACE YOUR CURLER PAD

Replace your eyelash curler pad regularly to avoid lash damage. A worn or dirty pad can cause friction and break lashes.

WHY DOES MY EYE MAKEUP NEVER STAY ON?

We’ve heard this so many times. Very often, it’s not about the products—it’s more about what you have underneath. Make sure not to use any oil-based makeup remover.

If you have any oil leftover on your skin, it can lift and dissolve your new makeup—especially on the eye area and on your lashes. Also, make sure that your eye cream is not too heavy so it doesn’t dissolve your makeup and mascara.

Start your lash journey here!

Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

Read more
Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

Read more
Makeup Class in NY

Makeup Class in NY

Hello from the Big Apple🍎Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨ Sundas Hussain and Elizabeth Fortmeyer Emily Xiong Rohma Siddiqui, Aviva Mehta and Mina Hasan Polina Isadora Megan Lanoux Isentol, Tobi Henney and Erica Taylor Annis Kamara Marc Eram and Colby Smith Erica Taylor and Gabriella Liza Lieberman and Britt Theodora Lena Ludwig and Samantha Smalling Maddie Schrader and Erin Harper Mari Arana and Lauren Wilensky Gabriella and Cassie Thorpe Maria Ortega Shop Sweed Beauty here.

Read more