SWEED BEAUTY® | Makeup like skincare

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NEW IN

Peptide Ice - Lift Firm Hydra Gel Eye Patches

NEW IN

The Hair Serum

NEW IN

The Highlighter

AURORA ALKHEONE

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NEW IN

The Bronzing Powder

GOLDEN MEDIUM TAN

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Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

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Bestsellers

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

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TOP RATED

Cloud Mascara

BLACK DARK BROWN

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TOP RATED

Miracle Powder

FAIR 00 LIGHT 01 MEDIUM LIGHT 02 GOLDEN MEDIUM 03 TAN 04 GOLDEN DEEP 05 DEEP 06

AWARD WINNING

Lash Lift Mascara

BLACK DARK BROWN

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Community Love

★★★★★
''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.

★★★★★
''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.

★★★★★
''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.

★★★★★
''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

Award winning

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

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AWARD WINNING

Lash Lift Mascara

BLACK DARK BROWN

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TOP RATED

Cloud Mascara

BLACK DARK BROWN

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Glass Skin Foundation

01 LIGHT C 02 LIGHT N 03 LIGHT W 04 LIGHT C 05 LIGHT N 06 MEDIUM C/N 07 MEDIUM LIGHT N/W 08 MEDIUM W 09 MEDIUM N 10 DEEP N 11 DEEP W 12 DEEP N/W 13 DEEP W 14 DEEP N/W 15 DEEP C

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."
VOGUE

"This make-up artist favourite is quickly becoming a modern classic."
HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."
ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."
THE GUARDIAN

GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS

Interview: pati dubroff

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.

Read full interview

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Events

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27.10.25

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.