The Story Behind Sweed

What does the name "Sweed" mean?

Sweed is a playful combination of Sweden and sweet in one word. Our founder Gabriella wanted to honor her country Sweden and the iconic blue box reminded her of sweets and macarons. Gabriella always loved the calming and happy blue color of Riva boats and the mediterranean sea. 

It took her 2-3 years to find someone who could create the iconic round Sweed box since it was a new invention and didn’t exist on the market at that time. 

Gabriella was obsessed with the idea that the box had to be round. All the other brands had squared boxes. The Sweed quality and design is different from other lash brands and it was very important for her to stand out and go her own way.


This is the story behind "Sweed" and I hope you have enjoyed it!

With love,
Sweed
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We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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23.10.25

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible!  Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel   Shop Sweed Beauty here.

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Makeup Class in NY

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21.10.25

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